You just can’t overstate how saturated the market was with Episode I product back in 1999. PepsiCo, with its snack and fast food empire of Frito Lay and Kentucky Fried Pizza Bell, was flush with Star Wars tie-ins. As crazy as some of the fast food premiums were, I don’t think they hold a candle to the breadth of deep character choices provided by the Pepsi brand’s soda cans.
Alongside the expected big names like Anakin, Obi-Wan and Artoo were lesser knowns like Boss Nass, Nute Gunray and Captain Panaka. Of course my weird tastes tend to appreciate an almost-background guy like Ric Olie. Who can forget iconic lines like “That little droid did it; he bypassed the main power drive!” or “Deflector shields up at maximum!” I sure can’t. This kind of overtly descriptive dialogue is only surpassed by main characters in Episode II, when Yoda asserted “Around the survivors a perimeter create!” and Mace Windu later declared “Pilot, land in that assembly area!” I love the prequels. And I love deep cut character Pepsi cans.