The Power of Packaging: Luke Skywalker (1995)

Kenner's original Star Wars packaging is arguably one of the most influential and imitated styles in action figure marketing. The combination of a strong header design along with a large photo reference of the character became the de facto layout for many an 80s toy line. I'd argue that the success of Hasbro's reborn GI …

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Ric Olie Mountain Dew Can (1999)

You just can't overstate how saturated the market was with Episode I product back in 1999. PepsiCo, with its snack and fast food empire of Frito Lay and Kentucky Fried Pizza Bell, was flush with Star Wars tie-ins. As crazy as some of the fast food premiums were, I don't think they hold a candle …

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Expanded Universe Airspeeder (1997)

I'm amazed that the 90s Star Wars series started dipping into pre-production sources for inspiration so early in its life. The Airspeeder is based on designs by Ralph McQuarrie, and the toy is a bear-perfect representation of its two-dimensional counterpart. The lines and deco are pure McQuarrie, and one can spot the future Snowspeeder throughout …

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