The Power of Packaging: Luke Skywalker (1995)

Kenner's original Star Wars packaging is arguably one of the most influential and imitated styles in action figure marketing. The combination of a strong header design along with a large photo reference of the character became the de facto layout for many an 80s toy line. I'd argue that the success of Hasbro's reborn GI …

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Lumpy (son of Chewbacca) Cardback

It's Life Day, True Believers, and what better way to celebrate the Wookieest of holidays with one the coolest Star Wars Holiday Special related items this side of Kashyyk? Artist and writer extraordinaire Tim Baron created a custom carded bootleg of Chewie's favorite son Lumpy a while back. While I missed out on the figure, …

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The Power of Packaging: 1980 Dixie Fun Cups

This product embodies what I love about the period between Star Wars and Empire, when licensees were left to their own devices and the result was a Wild West of design aesthetics. Lucasfilm didn't seem to have a strict style guide, and so there are a myriad of different interpretations of our favorite characters, vehicles …

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